If we look back about 5 to 6 years, there was a movement that started to cause glimpses of promising financial volumes and economic returns. It began with voucher codes in order to get cheaper meals up to great discounts for massages and further more it evolved into a long list of benefits that shoppers could prepay and consume in the local shops. The latter, … Continue reading From Online to Everything
There is a hypothesis that claims that a new behavior or idea can quickly spread to other beings if there is a critical mass of recipients who have already captured or been exposed to such idea or type of behavior: the hundredth monkey effect. Now, if we quote one of Mark Zuckerberg’s statements where he declares “Our mission is to give people the power to … Continue reading Social Media and the Hundredth monkey effect
When talking about Mobile Search, Google says that 30% of searches are location-related. In addition, some literature has been written about the importance of real-time geolocation to converse with potential customers, impacting them in the very moment when they hit geo-fences around local stores. This is a rational based on the assumption that proximity is/was the new promised land to engage with customers. However, there … Continue reading Location without Context can be Coincidence
There is an old saying that goes, “…to be found, you need to put yourself first on the map…”, implying that if you were not in the map you did not exist. Not really so sure how old that saying is, but as funny as it seems, to some extent it is still very valid. With time, much has been written about omni-channel strategies as … Continue reading Why “Local” can be your best e-commerce strategy ?
Local is all around us, from a coffee shop, to a pharmacy, a supermarket, a restaurant, a park, a repair shop, a gas station, to basically every single point of interest we may encounter on a daily basis. The information we know about all these places and the way we navigate our day may be very much related. Today, both big and small cities have … Continue reading Local is Everywhere
Jose Larrucea 
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