There is an old saying that goes, “…to be found, you need to put yourself first on the map…”, implying that if you were not in the map you did not exist. Not really so sure how old that saying is, but as funny as it seems, to some extent it is still very valid.
With time, much has been written about omni-channel strategies as the evolution of ATL, BTL and New Media campaigns (Online, mobile, etc). As many already know, the term “Omni” inherits its origin from Latin and it is related to “the whole”, to “the totality of something”, which in essence differs from a multichannel concept. Now, many companies are realizing that omni-channel is everything; every point of contact with the user, potential customer, shopper and buyer. (read more)