Back in 2017, I wrote about Sophia, the humanoid robot who became a Saudi citizen. Yes, for those who don’t remember or didn’t know, it happened. It felt absurd, but important. Sophia showed us what happens when machines cross into spaces once reserved for humans. She was theater, yes—but theater that changed the debate. Now, in 2025, the theater has become reality. Albania has appointed … Continue reading From Sophia to Diella
Nossa mente (e nosso futuro) Tem sextas-feiras em que você sai de casa pronto para entregar tudo. A energia, o conteúdo, o insight, o suco criativo. Vai com o tanque cheio e o propósito claro. Mas, às vezes — e essas são as mais incríveis — você volta pra casa com o tanque ainda mais cheio do que quando saiu. Porque o que você entregou … Continue reading Sextas-feiras Iluminam
What happens when every worker becomes a node in a larger, thinking system—part biological, part digital, all intentional? More than two years after ChatGPT’s debut disrupted the language of the internet—and the internet of language—artificial intelligence has grown from a spectacle into infrastructure. This year’s Forbes AI 50 list doesn’t just highlight $142 billion worth of AI ambition; it sketches the blueprint of a new … Continue reading Co-Intelligence and the Rise of the Bionic Workplace
What if your company never forgot anything? The Infinite Knowledge Legacy is here—and it’s rewriting how businesses think, learn, and scale. In most companies, when someone quits, something dies. A process disappears. A pitch is lost. A shortcut never gets passed on. It’s not just people that leave—it’s memory. Now imagine that never happening again. A new wave of AI-infused infrastructure is making it possible … Continue reading The Quiet Revolution Turning Brains Into Infrastructure
Jose Larrucea 