Long before algorithms ruled markets or models predicted our next move, we had something else just as powerful: language. It shaped civilizations. It built religions, resolved wars, and launched scientific revolutions. And now, in 2025, it has taken on a new role. It’s not just communication. It’s command. We’ve crossed a threshold where words are not only expressive; they’re operational. You can literally talk to … Continue reading Lost In Translation?
How Prática Is Rewriting Diversity for the AI Era I was reading a paper on “Conselheiros” in Brazil, just to understand a bit more how this market is evolving, the triggers, drivers and some criteria, when suddenly I found myself diving into the topic of diversity – THIS was the trigger that hit me. It is not about technology. Imagine a boardroom where diversity doesn’t … Continue reading Diversity in Boardrooms
It feels like one of those moments when you hear “video killed the radio star”. Except this time, no radio died. Video was reborn. In the span of days, two launches reshaped what video even means. Synthesia 3.0 unveiled video agents, lifelike avatars, AI copilots, and interactive courses—video not as a clip but as a system. Then Sam Altman announced Sora 2, describing it as … Continue reading Video Renaissance
Lessons from the Dot-Com Era Do you remember the dot-com boom? Maybe you lived it, maybe you only read about it. Back then, you could slap a “.com” at the end of your name, raise millions, and get listed on Nasdaq—no product, no profits, just hype. Fast forward to 2025, and you swap that suffix for “AI.” The vibe feels oddly familiar, right? MIT’s GenAI … Continue reading The AI Divide
Back in 2017, I wrote about Sophia, the humanoid robot who became a Saudi citizen. Yes, for those who don’t remember or didn’t know, it happened. It felt absurd, but important. Sophia showed us what happens when machines cross into spaces once reserved for humans. She was theater, yes—but theater that changed the debate. Now, in 2025, the theater has become reality. Albania has appointed … Continue reading From Sophia to Diella
Jose Larrucea 
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