…No One Saw Coming (or maybe not?) When I was in school, history was not really my favorite class. It felt like a catalog of old dates, dusty maps, and events far removed from anything I cared about. Over time, I learned that history offers far more than trivia — it gives perspective, pattern recognition, a deeper understanding of cause and effect, and the ability … Continue reading Brazil 2030: The AI Superpower…
How the AI Moment Rhymes with the Internet’s Dawn Or Does it? Going back for the summer to Spain to visit family, I found myself in my mom’s basement—dust motes in the sunbeams, the faint smell of cardboard and old paper, and boxes labeled in my younger handwriting. In one, under envelopes of old photos from my photo-journalistic period and the detritus of a pre-cloud … Continue reading From Dial-Up to GPT-5
Once, the internet was just noise. Memes flew, videos spread, screenshots lived forever, and no one asked where anything came from. Authorship was invisible, truth was optional, and we laughed our way through the chaos. But now, the joke’s over. We’re drowning in synthetic content. AI can fabricate anything—faces, voices, evidence, entire narratives—with precision that fools even trained eyes. The internet didn’t evolve into a … Continue reading Deepfakes, Data Lies, and the Digital War for Reality
The Quiet Emergency Behind the AI BoomEveryone is excited about AI breaking records, writing code, designing new medicines, and maybe even thinking like us. But there is one big problem growing behind all of this: electricity. For example, training GPT-3 used 1,287 megawatt-hours of energy—enough to power 100,000 homes. Every time someone asks ChatGPT a question, it uses about five times more electricity than a … Continue reading AI Wants to Eat the Grid: Will Humanity Feed It or Fry First?
Nossa mente (e nosso futuro) Tem sextas-feiras em que você sai de casa pronto para entregar tudo. A energia, o conteúdo, o insight, o suco criativo. Vai com o tanque cheio e o propósito claro. Mas, às vezes — e essas são as mais incríveis — você volta pra casa com o tanque ainda mais cheio do que quando saiu. Porque o que você entregou … Continue reading Sextas-feiras Iluminam
Jose Larrucea 
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