How the AI Moment Rhymes with the Internet’s Dawn Or Does it? Going back for the summer to Spain to visit family, I found myself in my mom’s basement—dust motes in the sunbeams, the faint smell of cardboard and old paper, and boxes labeled in my younger handwriting. In one, under envelopes of old photos from my photo-journalistic period and the detritus of a pre-cloud … Continue reading From Dial-Up to GPT-5
Imagine a cena. Você está numa sala de reunião falando de estratégia com sua diretoria. As prioridades já estão bastante definidas: tem cinco grandes frentes estratégicas, cada uma com seu roadmap, seus OKRs, seus desafios. Lindo. Aí entra a tal da IA. E não como uma promessa distante — mas como uma necessidade urgente. Todo mundo sente: chegou a hora. Só que aí surge a … Continue reading AI-First? Mas estratégia vem antes
…More Than Executives? In consulting and other knowledge industries, the traditional model has always followed a clear path: junior employees process information, middle managers synthesize it, and senior leaders make the final calls. Experience and hierarchy went hand in hand. But that structure is starting to break. Thanks to generative AI, interns and entry-level analysts now have access to tools that allow them to move … Continue reading What Happens When Interns “Know” …
Once, the internet was just noise. Memes flew, videos spread, screenshots lived forever, and no one asked where anything came from. Authorship was invisible, truth was optional, and we laughed our way through the chaos. But now, the joke’s over. We’re drowning in synthetic content. AI can fabricate anything—faces, voices, evidence, entire narratives—with precision that fools even trained eyes. The internet didn’t evolve into a … Continue reading Deepfakes, Data Lies, and the Digital War for Reality
Como os Modelos de AI Estão Moldando o Futuro Multifacetado de Ser Humano Tem sexta que a gente chega ao fim do dia moído. E tem outras, como a da semana passada, que a gente volta pra casa com a sensação de que fez parte de algo maior. Porque quando a gente se conecta com boas ideias, boas pessoas e boas ferramentas, tudo muda de … Continue reading Você, Versão Estendida
Jose Larrucea 
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