How Prática Is Rewriting Diversity for the AI Era I was reading a paper on “Conselheiros” in Brazil, just to understand a bit more how this market is evolving, the triggers, drivers and some criteria, when suddenly I found myself diving into the topic of diversity – THIS was the trigger that hit me. It is not about technology. Imagine a boardroom where diversity doesn’t … Continue reading Diversity in Boardrooms
It feels like one of those moments when you hear “video killed the radio star”. Except this time, no radio died. Video was reborn. In the span of days, two launches reshaped what video even means. Synthesia 3.0 unveiled video agents, lifelike avatars, AI copilots, and interactive courses—video not as a clip but as a system. Then Sam Altman announced Sora 2, describing it as … Continue reading Video Renaissance
Back in 2017, I wrote about Sophia, the humanoid robot who became a Saudi citizen. Yes, for those who don’t remember or didn’t know, it happened. It felt absurd, but important. Sophia showed us what happens when machines cross into spaces once reserved for humans. She was theater, yes—but theater that changed the debate. Now, in 2025, the theater has become reality. Albania has appointed … Continue reading From Sophia to Diella
A New Era of Human + AI Governance A few weeks back, something quietly revolutionary happened in Brazil. A company called Prática decided to bring an AI clone along with the person, its owner, into its board of directors. Yes, you read that right. Not as a gimmick, not as a replacement for human leadership — but as a strategic thinking partner. This was made … Continue reading AI in a Boardroom in Brazil
How the AI Moment Rhymes with the Internet’s Dawn Or Does it? Going back for the summer to Spain to visit family, I found myself in my mom’s basement—dust motes in the sunbeams, the faint smell of cardboard and old paper, and boxes labeled in my younger handwriting. In one, under envelopes of old photos from my photo-journalistic period and the detritus of a pre-cloud … Continue reading From Dial-Up to GPT-5
Jose Larrucea 
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