About

I’m a passionate advocate for digital innovation and technology’s potential to transform lives.

With more than two decades of experience, I’ve had the privilege of driving and implementing digital strategies across various industries. My journey with AI has spanned over a decade, where I’ve seen firsthand how technology can enhance human potential and create meaningful change.

I coined the term The Eclonomy which introduces a new era of digital ecosystems powered by interactive digital clones. These AI-driven avatars are reshaping the way we think about economic, social, and personal interactions. My work aims to integrate this vision into the mainstream, helping businesses and individuals alike adapt to the evolving digital landscape.

Professionally, I’ve been fortunate to pioneer technologies that shape e-commerce, digital interaction, and artificial intelligence. But I’m also a proud father of two, a devoted husband, and a Spaniard (Basque, both work) living in Brazil. I love learning, cooking (my specialties are Paella and Tortilla de Patata), and having great conversations about new ideas for projects.

Through my articles and published works, I’ve shared my insights on AI, digital commerce, and the ethical frameworks that must accompany technological advancements. My mission is to ensure that the digital future is not just innovative but also aligned with humanity’s core values.

In every aspect of my life, I’m always connected in kindness, whether it’s through work, family, or my endless curiosity for what’s possible in the world of technology.

If you want to connect, please feel free to drop a note, book a quick call.

Alternatively, if you want to read, watch and hear some of my thoughts, check below some cool links:

INTERVIEWS:

Digital Security Talks (Brazil)
Feria Internacional ESS (Colombia)

PUBLICATIONS:

Ecommerce Brasil
Medium
Meio&Mensagem

PODCASTS:

FutureHacker – On Kindness

WHITE PAPERS:

Playmakers of Digital Transformation in Latin America
Telcos have a lot to gain helping customers create an online presence

MEDIUM:

AI during and post Covid19 times