In AI, as in Life, Ethics Are key.

In every step forward, ethics serve as our compass, guiding how we relate to our world and each other. A few years back, at a pivotal moment in my life, kindness found its way to me and reframed my perspective, sparking a new vision for human interaction. Inspired by this shift, I did something that Koro Castellano recently mentioned—I wrote. In that act, “RememberToBeKind” (RTBK.org) was born, an initiative that grew from my reflections on compassion as a foundational principle.

As I crafted RTBK’s message, ideas flowed naturally, from resonant words and songs to impactful images and videos. It felt like everything aligned, a stream of purpose revealing itself in every detail.

Today, in the age of Generative AI and Digital Interactive Clones, we find ourselves amid profound technological transformation. From healthcare to marketing and beyond, innovation reshapes life at a pace few can grasp. I believe now is the time for a collective pause to reflect, breathe, and truly comprehend the magnitude of what’s unfolding. The advancements before us are powerful, often beyond the bounds of current understanding, but they’re also laden with immense potential for good—if we ground ourselves in ethics.

With that same spirit, I’m proud to announce a new venture: joining TJ Walker as Co-Chair and Co-Founder of “The Digital Clone Ethics Alliance“. This alliance embodies our shared belief that as the digital landscape evolves, so must our dedication to ethical principles.

We are standing on the threshold of a transformative moment, one that will redefine conventions, processes, and habits worldwide. Through the ethical choices we make, we have the power to guide this change toward a future that serves the greater good.

Our vision:

“The rapid evolution of AI-driven avatars demands not only innovation but also ethical guidance to ensure these tools enhance rather than diminish our human experiences,” states TJ Walker. “Our alliance aims to set foundational principles that nurture trust, safety, and inclusivity in this emerging landscape.”

“Rarely in history have we, as humans, had the chance to redefine our reality on such a grand scale,” affirms Jose Larrucea. “With the advent of Generative AI and its transformative potential, we find ourselves at one of these pivotal moments. We must take the driver’s seat, guiding one another with respect, empathy, and wisdom to fully realize the potential these tools offer.”

From there, the Digital Clone Ethics Alliance is striving for the following foundational guidelines:

Create Your Own Clone

Always clone yourself—never replicate someone else without their explicit consent. This principle emphasizes the importance of respecting personal identity and autonomy in digital clone creation.

Identity Transparency

Always be upfront about being a digital entity, not a human. Clarity and honesty about the nature of the interaction help build trust with users.

Respect Emotional Boundaries

Do not manipulate or exploit the emotions of others. Digital clones should not take advantage of users’ vulnerabilities or personal circumstances.

Honor Intellectual Property

Your clone should reflect your own ideas and knowledge. Do not use someone else’s intellectual property without permission. Intellectual property rights must be upheld to foster a culture of respect and fairness.

Proper Attribution

Always credit original creators clearly and accurately when referencing their work. This ensures that the contributions of others are acknowledged and valued.

Commitment to Truth

Ensure all information provided by your clone is accurate and truthful. Digital clones should be sources of reliable and credible information.

Avoid Harmful Uses

Do not use your clone to support or engage in unethical or harmful behavior. This principle seeks to prevent the misuse of digital clones for malicious purposes.

Acknowledge What You Don’t Know

If unsure, your clone should clearly state, “I don’t know.” Transparency about the limitations of the clone’s knowledge is crucial for maintaining trust.

Preserve User Anonymity

Respect user privacy and ensure interactions remain confidential when required. User data and interactions should be handled with the utmost care and confidentiality.

Prioritize Safety

Always foster a safe and respectful environment for all users. Digital clones should contribute to a positive, secure experience for everyone they interact with.