Every day, we hear technology has reinvented itself and always there are some skeptical who feel we are at the dawn of a new apocalypse where machines take over humanity like the Skynet from Terminator. Moving away from any final Judgment days, we cannot avoid to realize that actually many new technological advances are slowly getting infiltrated in our daily lives, from flying drones for … Continue reading Moments of Experience
If we think about the origin of the concept “commerce”, we see it dates back to 1530-1540 and it comes from a combination of Middle French and Latin languages in the form of “commercium” meaning “to trade together”. This concept stayed almost unaltered for centuries and it was only recently, in the last decades, that it suffered a mutation when a new “channel” was created … Continue reading “E, M, L”, whatever letter before commerce is just commerce
There is an old saying that goes, “…to be found, you need to put yourself first on the map…”, implying that if you were not in the map you did not exist. Not really so sure how old that saying is, but as funny as it seems, to some extent it is still very valid. With time, much has been written about omni-channel strategies as … Continue reading Why “Local” can be your best e-commerce strategy ?
Local is all around us, from a coffee shop, to a pharmacy, a supermarket, a restaurant, a park, a repair shop, a gas station, to basically every single point of interest we may encounter on a daily basis. The information we know about all these places and the way we navigate our day may be very much related. Today, both big and small cities have … Continue reading Local is Everywhere