There is an old saying that goes, “…to be found, you need to put yourself first on the map…”, implying that if you were not in the map you did not exist. Not really so sure how old that saying is, but as funny as it seems, to some extent it is still very valid. With time, much has been written about omni-channel strategies as … Continue reading Why “Local” can be your best e-commerce strategy ?
Local is all around us, from a coffee shop, to a pharmacy, a supermarket, a restaurant, a park, a repair shop, a gas station, to basically every single point of interest we may encounter on a daily basis. The information we know about all these places and the way we navigate our day may be very much related. Today, both big and small cities have … Continue reading Local is Everywhere