Location without Context can be Coincidence

When talking about Mobile Search, Google says that 30% of searches are location-related. In addition, some literature has been written about the importance of real-time geolocation to converse with potential customers, impacting them in the very moment when they hit geo-fences around local stores. This is a rational based on the assumption that proximity is/was the new promised land to engage with customers. However, there … Continue reading Location without Context can be Coincidence