From ROI to ROE

Although it is obvious that any investment hopes for returns or dividends, the timing for such returns is not so obvious. Reading an article about how McDonalds changed Advertising Agencies from the robustness of Leo Burnett to the attractiveness of Omnicom, it hit me. The message is loud and clear and it must have been so in the heads of many for some time now. … Continue reading From ROI to ROE