Here Comes The Sun

For some reason this year, the iconic figure of the most relevant star in our solar system, The Sun, has become a permanent motto in my daily routine. From setting it as a pointer guide to define strategy, to pinning it as the starting basis for the vision of a future, to enjoying it for physical warmth or even the jingles of a song released in ’69 … Continue reading Here Comes The Sun

Aristotle or Darwin, but in the end it’s pure focus

Per what Aristotle said, “The whole is greater than the sum of its parts”; a piece of an ecosystem cannot surpass in size the greatness of that very ecosystem. On a previous article at Venture Beat by guest author, Soeren Stamer, he basically questions whether the approach to business by THE two internet giants (Google & Facebook) is all wrong from a long-term standpoint. In … Continue reading Aristotle or Darwin, but in the end it’s pure focus

Social Media and the Hundredth monkey effect

There is a hypothesis that claims that a new behavior or idea can quickly spread to other beings if there is a critical mass of recipients who have already captured or been exposed to such idea or type of behavior: the hundredth monkey effect. Now, if we quote one of Mark Zuckerberg’s statements where he declares “Our mission is to give people the power to … Continue reading Social Media and the Hundredth monkey effect

Location without Context can be Coincidence

When talking about Mobile Search, Google says that 30% of searches are location-related. In addition, some literature has been written about the importance of real-time geolocation to converse with potential customers, impacting them in the very moment when they hit geo-fences around local stores. This is a rational based on the assumption that proximity is/was the new promised land to engage with customers. However, there … Continue reading Location without Context can be Coincidence