Social Media and the Hundredth monkey effect

There is a hypothesis that claims that a new behavior or idea can quickly spread to other beings if there is a critical mass of recipients who have already captured or been exposed to such idea or type of behavior: the hundredth monkey effect. Now, if we quote one of Mark Zuckerberg’s statements where he declares “Our mission is to give people the power to … Continue reading Social Media and the Hundredth monkey effect

Location without Context can be Coincidence

When talking about Mobile Search, Google says that 30% of searches are location-related. In addition, some literature has been written about the importance of real-time geolocation to converse with potential customers, impacting them in the very moment when they hit geo-fences around local stores. This is a rational based on the assumption that proximity is/was the new promised land to engage with customers. However, there … Continue reading Location without Context can be Coincidence

Why “Local” can be your best e-commerce strategy ?

There is an old saying that goes, “…to be found, you need to put yourself first on the map…”, implying that if you were not in the map you did not exist. Not really so sure how old that saying is, but as funny as it seems, to some extent it is still very valid. With time, much has been written about omni-channel strategies as … Continue reading Why “Local” can be your best e-commerce strategy ?

From ROI to ROE

Although it is obvious that any investment hopes for returns or dividends, the timing for such returns is not so obvious. Reading an article about how McDonalds changed Advertising Agencies from the robustness of Leo Burnett to the attractiveness of Omnicom, it hit me. The message is loud and clear and it must have been so in the heads of many for some time now. … Continue reading From ROI to ROE

Scary Times!

It does not fail to surprise the current affairs around the world. The chaos is only starting, the irony in all of it is the terrible weather and climate conditions that are taking certain areas by storm. Insurance companies going bust, banks trembling because of liquidity issues, the whole world is suffering one of the strongest crisis ever and still certain Mass Media are informing … Continue reading Scary Times!

Faces

Again a Sunday after a whole week of vacation, i find myself at Bella Napoli (already mentioned this restaurant in previous posts) tonight i will change pizza pazza for an erneste with natural tomato, lets see if i can recommend it! Faces is the title of the post, but actually it should be Hats. We all wear different hats depending on the situation or context … Continue reading Faces